What is a brand and why is it important for my business to have one?
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On this Empowered Clarity Podcast, Tino Vieitez talks to Print and Interactive Brand Specialist, Jason Kramer of JLK Creative on why a strong brand is important for any business to flourish in today’s world.
Jason Kramer, founder of JLK Creative, is a print and interactive brand developer who works with entrepreneurs that are going into business for the first time and companies that are already nationally established businesses. Jason helps these companies advertise and sell their product/ service and develops print and web based marketing materials with the JLK Creative team. Jason will be talking about the process for how to find a creative studio that fits your needs, building a brand image and the importance of having a professional “looking” website.
Jason Kramer graduated from Syracuse University with a BFA in Communication and Design. He was on the creative and production teams at several NYC based national and globally recognized ad agencies, including CMG Communications, where he worked on such brands as Virgin Atlantic Airways, Johnnie Walker, Jose Cuervo, and Tauck World Discovery.
In 2003, Jason formed JLK Creative to provide creative, marketing and production capabilities to businesses who could not afford a six-figure retainer. Jason found that businesses were tired of excessive work-flow and large creative/ account teams that were often not involved in the daily project work, but would submit billable hours anyway.
JLK Creative has been collaborating with clients and educating them on how to successfully develop their brand images, manage their print and online marketing initiatives and forming relationships with diverse network of business professionals that are surrounded by Jason and the entire JLK Creative team.
Jason lives in New Jersey, with his beautiful wife Carrie who are expecting their fist child, a boy, and this summer. Jason is on the Leadership Team of Midtown BNI and continually stays ahead of industry changes to keep his clients ahead of the game.
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